Your website is your online storefront that is opened 24/7, it’s where people learn about your business. Without one, it’ll raise concerns and questions on the legitimacy of you and your business.
You might think… you can use an Instagram or Facebook page instead of a website. However, your website is always the centre of your online presence.
Just think about what you normally do when you look for a product or service. You’ll most likely start by searching around on Google before ending up on some website. Even if you start your search on social media, you don’t start on their page, you’ll nearly always go on their website if they have one, right?
The bottom line is… your website is the end goal and where everyone makes their buying decision. Without one, you’ll be missing the key that’ll unlock the marketing power of the online world.