London SEO Specialists

Search Engine Optimization (SEO)

Skyrocket your brand awareness by boosting your website search rankings.

we help SMEs reach more people by increasing their website's effective search presence.

What's search engine optimization?

why do you need SEO?

to get your products and services in front of interested buyers

More and more people are using Google (or other search engines) when they’re looking for products and services to buy. If you want to increase your brand’s exposure, you’ll want to capitalize on this trend by getting your website to show up as high up as possible in search results.

There are 3 ways to capture this trend; organic search results, google my business listing, and pay per click adverts. The main focus of our SEO effort will concentrate on organic search results. We will also boost your ‘Google My Business’ listing by optimizing your profile. Finally, pay per click (PPC) adverts are where you pay Google directly every time someone clicks through into your website. 

SERP Breakdown

Here are some statistics based on recent search engine behaviors:

As you can see, around 90% only look at first page results, with 75% going to the top 5, and 40% to the top 3.

Most websites on the first page of search results are doing some form of SEO. If you aren’t already, then you’re losing massive amounts of business and cold hard cash to your competitors, every single day.

If you’re looking for new and better clients, we can help you achieve your goals with the help of SEO.

But firstly, what is SEO?

Organic Ranking Position vs Click-Through Rate

what is search engine optimization?

the process of improving and promoting your brand awareness

SEO stands for Search Engine Optimization. It’s the process of improving and promoting your website to make it appear in Google and other search engines – this increases the number of visitors your website will get.

To get more visitors and raise your brand’s awareness, you’ll have to understand the increasingly complex algorithms used by search engines, and what factors influence your ranking the most.

While we mainly focus on the most popular search engine in the world, Google, we’ll also take Bing and Yahoo into consideration too.

search engine algorithms

In a nutshell, we ‘rank websites’ by understanding the latest algorithms, and simply providing what it wants.

The latest algorithms look at over 200 signals that are split across 8 categories. The top 5 factors shown on the left accounts for roughly 60% of the local SEO ranking algorithm.

top 5 local SEO ranking factors

  • quality and authority of links to your website
  • quantity and diversity of links to your website
  • geographic keywords in links to your website
  • geographic keywords in page titles and content
  • optimized 'google my business' profile
Local SEO Ranking Factors

what to expect?

we run SEO campaigns that get results.

As we start our strategic partnership together, we want you to be confident and reassured that you’re in good hands.

Remember how most people don’t look past the first page of Google? Well, while we can claim that we’ll rank your website to the first page of all the keywords that’re relevant to you and your business, it’ll be a lot more tangible if we show you results instead.

Here are some of the ranking improvements on the websites we’ve worked with recently:

what makes us different?

our data-driven approach

At SinFa Digital Designs, we approach all our projects with the help of data science. We create bespoke machine learning algorithms to help us maximize the ROI for you, our clients. We make our decisions based on these results and constantly improve the service we deliver; from initial keyword research, all the way to improving our client’s link profile. With our data-driven approach, we equip our clients with an analytic edge and help them drive more sales and enquiries.

Other than harnessing the power of data science, we also provide a very personalized SEO service. When you hire us, you’ll get our team’s full attention. We enjoy building relationships based on transparency, integrity, and mutual trust. Ideal for clients with clear goals and a specific budget in mind.

what is our approach?

our success framework

1.

initial research

During the first month, we’ll conduct a comprehensive audit of all your digital assets online – both mobile and desktop. This will tell us what your brand is doing right, and more importantly, what your brand needs to improve on. We’ll run a similar analysis on your competitors, where again, we’ll discover what they’re doing right and wrong.

We’ll begin our customer analysis and keyword research; we’ll identify what your customers are searching for on Google, the keywords (phrases they enter) that will generate the highest ROI, and how we can cater to their needs.

2.

on-page optimization

With the information at hand, we’ll start the process known as ‘on-site optimization’. This involves tweaking your website so it becomes more relevant to your chosen keywords, and at the same time, make it easier for search engine bots to get what they need.

We’ll tweak the website by firstly creating a plan that outlines what keywords each page of your website will focus on. We’ll align every page with the focus keyword by changing the title, content and image description. We’ll also change every page’s headlines and page descriptions to make it more compelling for potential clients to click on your page when they see it on the search results. Lastly, we’ll restructure the entire website if necessary.

3.

link building

While optimizing your website is important, it’s equally important to get backlinks. A backlink is basically a link from another website to your website. A link is essentially a vote of confidence towards your website; here’s an example to Google.

We’ll build links by looking for relevant and sponsored opportunities within our network of bloggers, influencers, and media outlets. This normally involves producing high-quality articles for them that is relevant to both their topic and your business. We’ll also post sharable and search-friendly articles on your website, which helps build authority with search engines, and at the same time, enables us to promote them to other websites with similar topics to get more links.

We’ll repeat this process and continuously strengthen your link profile to the point where your website will eventually reach the first page of Google and reap the biggest rewards.

how to contact?

i’ve heard enough, let’s get started!

Come say hello.

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