Retargeting Advertising Campaigns
Get your potential customers back.
we help SMEs bring back their potential customers and turn them into paying cusutomers.
What is Retargeting?
I’m sure you’ve seen ads that follow you around the internet, where you go right? Have you ever wondered what happens behind the scene?
Well, it’s because of retargeting, also known as remarketing.
Retargeting allows you to recapture potential customers who came and left your website without taking a fulfilling a desirable action – ie. making an enquiry or purchase. It does this by tagging these specific users, and showing them ads based on what pages they’ve visited on your website.
So how does retargeting benefit your business?
The BEnefits of Running Retargeting ads
The main purpose of running remarketing ads is to remind past visitors of your brand and services, and to get them to come to your website again.
Did you know, people who visit more than once are 25% more likely in becoming a paying customer?
But, why’s that?
Well, while potential customers might come on your website, and show interest in your product or service, very few will make a snap decision and buy straight away.
Normally, this could be due to a number of reasons, such as:
By running retargeting ads, you’ll be able to grab the attention of past visitors, and get them to check your website out again.
Remarketing campaigns are not only efficient at finding paying customers, they’re also very cost effective. That’s because you’ll know who exactly to target, and what specific solution they were looking for.
How Does Retargeting Ads Work?
Retargeting and remarketing ads are all driven by cookies. In a nutshell, when your potential customers visit your website, they’ll get ‘tagged’ by a cookie that sits on their device. As they continue using the internet, if the platform or website is part of a wider advertising platform (ie. Google and Facebook), your ad might show up because the platform will know that they’ve visited your website before.
While this may sound complicated, it’s actually the easy part! The main challenge lies in leveraging this power to drive your business goals. This is where our specialist team comes in. With our team’s extensive direct marketing and data analytics experience, we’re confident that we can help you maximize your retargeting ad’s ROI.
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